REASON #1:

WEBSITE AWARENESS + HYPING UP YOUR BLOG POSTS

Website awareness is the most common reason why Instagram users use this Instagram Bio Link pages. Truthfully, your followers might check their Instagram more than they check your website; thus, you can serve their plates by adding shortcuts of your website links. 

You can use this feature to guide customers to your homepage, FAQ page, or blog. You may also provide links to any freebies or other opportunities for your followers to conveniently sign up for your email list. It’s also a good thing that all the traffic will go to your website, not to other link list generators. 

PRO TIP: You can post the links to your latest blog posts for your followers to catch up to your blog. 

 

REASON #2:

MARKETING BEST FRIEND!

I’m telling you, influencers love Instagram bio link! As online shopping dominates the sales today, influencers took this chance to post the links of their affiliate brands and recommendations to market them to their followers. Trust me, I’ve watched lots of products being sold out just by a recommendation of an influencer. 

PRO TIP: You can include many links (even unlimited links!) to promote your goodies!

 

REASON #3:

CROSS-PROMOTION OF YOUR SOCIAL MEDIA

Having a Link in bio page allows you to organize the links of your other platforms. Remember, someone following you on Instagram does not necessarily mean following you on any of your other social media. Link in bio is a great way to promote your content across platforms. 

PRO TIP: Many people get popular in TikTok in a snap, but that doesn’t mean they know your Instagram and Youtube accounts. One trick is to entice your followers by posting a teaser of your TikTok videos to your bio link and encourage them to follow you. 

 

REASON #4:

PRODUCTS/SERVICE PROMOTION

If you own an online shop like Shopify, you can include the links of your products on your bio link to promote product awareness. Of course, it’s also good to include the links if you offer any services.

PRO TIP: You can set up your Instagram shoppable posts to make your followers hop in your Instagram account. 

 

REASON #5:

FUNDRAISING CONSCIOUSNESS

For me, this is the best way to use your Link in Bio page. Suppose your passion is to help non-profit organizations like charities. In that case, this is the best way to make information accessible to your followers. Most significantly, if you support lots of fundraisers, you can easily organize them into a page for your followers not to get lost in it. Also, note that not everyone has the capability to donate, but most can sign petitions.